"Good-For-You" Snacks Poised to Transform Snack Market - Nutritional Snacks Outperform More Traditional Products over 5-Year Period

New York June 24, 2004 -- As Americans increasingly claim to be conscious of weight and health issues, the food industry has an opportunity to transform the image of snacks from "junk" food to "health" food. According to "The U.S. Snack Market," a new report by market research publisher Packaged Facts, the "good-for-you" segment of the snack food market is poised for an explosion of products that are at the same time appealing (tasty, convenient, novel) and nutritious.

The good-for-you snack is a potential minefield for marketers, however. Americans are ambivalent and even hypocritical in their nutritional attitudes, and the cast of diet villains (calories, fat, sugar, carbs, portion sizes) keeps shifting. Nevertheless, marketers of "healthy" foods are cashing in – for example, between 1999 and 2003, Atkins Nutritionals had a greater jump in its sales of snack products than snack giants ConAgra, Nestle, and Kellogg/Keebler.

Indeed, Packaged Facts forecasts strong growth overall in the snack food market, with retail sales expected to rise from $47.1 billion in 2003 to $57.3 billion by 2008. This growth rate will translate into a cumulative $10.2 billion in sales growth over the period.

"With innovative products such as Dole Fruit Bowls and Yoplait posting impressive sales performances of late, the real growth in the snack market may well lie in making healthier snack options more engaging and convenient for new consumer segments, including kids," said Don Montuori, Acquisitions Editor for Packaged Facts.

"The U.S. Snack Market: Good versus Good-For-Us" examines the trends and products in the U.S. market for sweet and salty snacks. It covers every segment of the snack market, examining trends for growth and projecting sales of products through 2008. Consumer demographics and their impact on sales are analyzed and up-to-date competitive profiles of marketers are presented. New products and current distribution trends are spotlighted.

Priced at $3000, and available in chapter-level sections, this report can be purchased directly from Packaged Facts by clicking http://www.packagedfacts.com/pub/953397.html . It is also available through MarketResearch.com.

About Packaged Facts
Packaged Facts, a division of MarketResearch.com, publishes research reports on a wide range of consumer industries, including consumer goods and retailing, foods and beverages, and demographics. For more information visit www.PackagedFacts.com, or contact Matthew Seward at 301-468-3650 x205, or mseward@marketresearch.com.




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